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- Roof-integrated share of
total PV market to double by 2015
- Inter-trade co-operation
key to realise potential
- Results of a
comprehensive market study on the development of
- roof-integrated
photovoltaics in Europe
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Luxembourg/Oberursel, 28 June
2012– The importance of roof-integrated photovoltaics will
significantly increase in all of Europe’s major
photovoltaics markets over the medium term. Currently the
development of roof-integrated systems is primarily
dependent on subsidies. However, market research
commissioned by the Monier Group, one of the world’s leading
providers of building materials for pitched roofs, has shown
that roof-integrated systems have strong potential to become
independent of these subsidies. EuPD Research, a market
research company specialised in photovoltaics, conducted the
research on behalf of Monier. It provides insight into the
segment of building-integrated (BIPV), and in particular
roof-integrated photovoltaic systems (RIPV). Availability of
market data for these systems had previously been limited.
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The data show that Germany is
likely to be the first country among the most important
European markets that will develop from a market dependent
on subsidies to a market independent of subsidies as power
prices per kilowatt hour will be above feed-in-tariffs.
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“The photovoltaic industry is
currently going through a transformation, as the importance
of feed-in-tariffs is decreasing in the different markets.
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Against the background of
increasing power prices, it is becoming more and more
attractive for system owners to consume the power they
generate with their PV systems. Our model shows that
roof-integrated photovoltaics will play an increasingly
important role in this context”, says Pepyn Dinandt, CEO of
the Monier Group.
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Doubling of roof-integrated
systems’ share of PV market and significant market potential
The current study results show an RIPV market volume of
around 300 MWp in Europe’s main PV markets in 2012. With 118
and 88 MWp respectively, Italy and France will have most
installed capacity for these systems – mainly due to the
favourable funding situation in these countries. While the
RIPV market will not be unaffected by the recent decline in
the entire PV industry the data indicate that the
roof-integrated share of the market for new photovoltaic
installations will increase from three percent in 2012 to
six percent in 2015. Across all important markets,
roof-integrated systems account for the majority of
building-integrated photovoltaics.
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Current market volume for
roof-integrated photovoltaics in Germany is equivalent to
around 120 million euros. Significant potential can be
expected for this segment, given the available roof areas.
Based on a conservative calculation taking into account the
decreasing system prices and the different suitability of
roof areas for PV systems an addressable market of around
4.3 billion euros can be expected. “From our perspective,
three aspects play a particularly important role in
unlocking this potential: First, it is important to create
more knowledge and acceptance of the benefits of
roof-integrated systems among customers. Secondly, the
cooperation between various trades needs to be optimised.
Thirdly, suppliers’ service packages need to reflect the
increased demands and expectations end-customers place on
multifunctional products”, explains Jens Milnikel, who heads
the Monier Group’s solar business line.
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After-sales and easy
installation play important role The question of which
aspects are most important in the sales of roof-integrated
photovoltaic systems also formed part of the research
commissioned by Monier. The experts said that after-sales
service and guarantee have the highest priority, followed by
long-term availability of spare parts and easy installation.
“The roof is one of the most important functional parts of a
building but, at the same, not easily accessible. That is
why warranty and service packages for solar systems offering
guarantee levels comparable to traditional roofing are of
particular importance”, adds Milnikel.
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Established product brands with
diverse solar offer The Monier Group already has a wide
range of high-quality solar products in many markets which
are complemented by a number of important products that
ensure safety and reliability. The range includes
roof-integrated PV systems, PV tiles and modules, in-roof
and on-roof mounting systems as well as further accessories.
Monier is marketing its solar systems in various countries
under its established product brands, e.g. Braas in Germany
and Poland, Redland in the United Kingdom, Monier in France,
Benelux as well as in Scandinavia, Wierer in Italy and
Bramac in southeastern Europe, as well as other brands and
countries.
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The survey by Monier and EuPD
Research entailed more than 130 interviews with installers,
manufacturers and distributors in Germany, Italy, France and
the United Kingdom at the end of 2011.
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